I was inspired to write this partly because I have found recently that a number of the major ‘computing/IT/digital’ websites seem to switch off over the weekend. Given that we’re supposedly living in a 24x7 world, at the heart of which is a digital, online revolution, this seems a bit strange.
I’m always interested in seeing what the latest news/trends are in the various, interlinked strands of the business – Fintech, computing, digital marketing, etc. but it’s now a reflection of the world in which we live that social media are frequently the fastest conduit for all these news stories.
To take this morning (8th August) as an example, I had a look at two of what were/are regarded as the biggest of the “traditional” news sources for computing industries, yet even by 10.00 am neither had any “new” news, with their latest story being posted on the 5th. Now news doesn’t stop over the weekend, even if some journalists do. And this illustrates one of the problems that what we might regard as “conventional” news sites have; namely that, despite the rise in flexible working, most of us still think in terms of the (conventional) 9-5 day. So if you turn up at 9.00 am and then start working to find stories, nothing gets published until a bit later…
This particular morning was interesting though because a big story did break that has interest not just for techies but also for the public at large. This was the revelation that 900 million Android phones have “serious security flaws that could give attackers complete access to a phone's data.” You would think that the IT journalists would pick up on this quite quickly but some of the big IT news sites still didn’t have the story online a couple of hours after I first saw it on social media. The capacity that social media have for getting a story “out there’ is staggering. I first saw the new of the attempted coup in Turkey on Twitter, literally within minutes of it beginning. This story about Android phones, whilst not as earth-shaking as a coup against a democratically elected government in a major country, showed yet again what social media can do.
You might think that this means that social media are somehow or other “better” at breaking stories like this, but, clearly, the story has to start somewhere. That somewhere is usually a news story on a website, from which the tweets then start their amazing role in distributing the story around first interested parties and then, if the story is big enough, the wider news channels. It’s one of the reasons why we combine news and social media here at Be-IT. This blog is one of the most read pages on our website (over 10% of our traffic is to here) and why our investment in social media means they account for over a quarter of our traffic. We are not a news organisation, but we’re happy to share any relevant stories you may have, so please get in touch if you would like to partner with us on any news, technical information or other relevant matter.
Michael Phair, Be-IT Resourcing